Online content is by far the most cost-efficient way to build a profile. But the secret is not just about boosted search and social media; it’s in publishing quality content and doing it as often as possible.

In the Wellington region’s online enterprise network, each page of content instantly produces back-links from a host of other relevant websites to build interest and a powerful following. Included in the network are major hub sites wellington.myn.nz, nztechnology.org.nz and wotzon.com that are purpose built to pull in and display citizen generated content.